From the old, to the new
Influencer marketing has become a trusted practice used by brands, some of which have existed for generations, to connect with Generations Z, Alpha, and Beta who have grown up around social media. Awedeet explores influencer marketing solutions, using data and analytics, to curate a selection of suitable talent for bespoke campaigns.
Gamifying the landscape
Ambitious brands, daunted by the vast amount of influencer marketing options, can not only use Awedeet's services to pick out what's best for them from all the fluff, but the new gamified brand model of Awedeet presents a bespoke user interface that converts their journey into levels, making it much easier for brands to comprehend where they are and plan how they will move forward.
The Cube
Awedeet's enigmatic visual identity is represented by the Cube- a three-dimensional shape with sharp lines that emphasize on the variety of options available to users and the ease of finding results that help create a roadmap with targets- described by the four triangles pointing inward.
Awedeet's enigmatic array of colours embrace the spirit of creativity and individuality. The colours bring a sense of adventure to a brand that's all about exploration.
Letterforms that amplify creativity
Archi is an asymmetric, artisanal typeface that lends individuality to the text. This individuality defines the user journey which are unique for every individual. Helvetica Neue complements that asymmetry with structure, bringing a sense of order. Together, they define Awedeet's gamified landscape- where creators exploit Awedeet's comprehensive tools to market their ideas and level up.
Curated for creators
Awedeet's eccentric brand language champions the limitless creative spectrum of its creators as they grow using it's AI-powered analytics engine to search through its vast data warehouse to explore the perfect influencers for their project from a curated selection of thousands of top talent.
Awedeet presented a unique opportunity to dive into data in intricate detail and manifest that into creative potential.
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