A new-age creative enigma
With the exponential boom in economic growth in the last quarter of a century, more startups are sprouting now than ever before in human history. 305 million startups are birthed globally every year and it is projected to increase due to their high mortality rate. Inking Studio is a visionary creative agency that helps startups take off and branch out into the world.
A Stand-Out Professional
Inking Studio is centered around the use of direct and insightful design speech married to the essence of the beginning- the dot- a relatable idea visually brought to life by contemporary minimalistic design language because "less is more".
The Pen
Inspired by the phrase "The Pen is mightier than the Sword", the pen is a simple and iconic visual representation of the craft that brings ideas to life and visualizes thoughts. It serves as a bridge between ideation and execution. The Pen further inspires the insight that every creative journey begins from a point or a 'dot'.
The colours represent the core components of Inking Studio's ethos- the heart colours, yellow and blue, inspire growth and optimism respectively, while the mind colours, white and black, repersent paper and ink respectively. These colours cascade into fine gradients in perfect harmony, and collaborate with the Pen to create a symphony of visual storytelling.
Typography that champions journeys
The Inking Studio typefaces represent a meticulous and friendly personality. The primary typeface, Manier, is a visual representation of the mind- the level of meticulous craft that they input into any project. The secondary typeface, Hellix, is a visual representation of the heart- promoting a friendly, welcoming, and inclusive interaction.
Visual storytelling with a simple dot
Inking Studio's visual language uses simple shapes like circles, or dots, to emphasize the genius of simplicity that focuses on clarity, as well as inclusivity of every kind of idea. It offers a soothing optimism to startups that may have a sense of turbulence within when they develop the desire for growth in the beginning.
Inking Studio's bespoke visual identity with an unbound creative endeavor was an exciting, and insightful journey into shaping a timeless, professional brand personality.
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